YouTube is undoubtedly one of the most popular websites around the world and it’s not by a fluke! People love YouTube for its wide array of content from publishers across the globe. This presents a massive opportunity for publishers, but then there is the aspect of competition from other very capable publishers. This is why as a publisher you need a strategy for YouTube promotion and luckily there are some tools to help you achieve this. In fact, we are going to look at some of the best tools you can use for YouTube promotion.
VidIQ is a chrome extension that will help you in making data driven decision in your YouTube video promotion. The plug-in inculcates YouTube’s search Algorithm to help you establish the chances of your video being displayed in search results, in the related videos section, and as recommended videos. The tool will also indicate the relevant tweaks that will aid in your YouTube promotion strategy. The real beauty is that this tool presents information in a way that is very easy to comprehend thus you don’t have to worry about interpreting any complex stats!
Keyword Suggest Tools
If you want to attract organic to your YouTube videos and YouTube channel then you will certainly have to do some work to let search engines find and rank you above your competition. The best way to do so is to do some Keyword research and add the keywords in your video titles, file names, descriptions, tags, annotations etc. This is where Keyword research and suggestion tools come in very handy. You could use free tools like the Google keyword planner to find the keywords that are bound to rank your videos higher up the search list.
YouTube Reputation Tool
This tool lets you track your reputation on YouTube. Well, you simply do a search using the tool-using search names and keywords, and you will get to know how your brand is growing on YouTube. You can use any search term you fancy but it is advisable that you use profile handle, domain name or full name to get better results. This is the kind of tool that will help you know what is working and what is not as far as YouTube promotion is concerned.
Birdsong Analytics YouTube Analysis
Being successful on YouTube is all about beating off the competition. This is why you should always keep an eye on your competitors if you are to craft a successful YouTube promotion strategy. Birdsong Analytics is quite a tool when it comes to digging deep into the strengths and the weaknesses of your competitors. In fact, you will get to learn some vital things like; the best time to upload your YouTube videos, when your competitor gets more traffic etc, then you can tweak your strategy to route more views to your videos and channel.
Remember, it is not just about the tools! It is more about having creative content coupled with a smart YouTube promotion that will help you leapfrog your competition. That said, these tools will surely form the cog of any smart YouTube promotion strategy regardless of the YouTube channel’s niche.
There are plenty of video-share and video-hosting websites on the Internet, so why should you put most, if not all of your efforts on YouTube? Well, why NOT YouTube? It’s a video hosting and sharing website that has already amassed millions of viewers and a significant number of content creators, but did you ever stop and think why the website is gaining more popularity than other similar sites on the World Wide Web?
YouTube is owned by Google
The thing about Google is that it likes to prioritize online content owned or closely affiliated to the Internet giant. Since YouTube is owned by Google, videos posted on the site get a higher priority in search results than any other media sharing entity.
It doesn’t take an individual to be a rocket scientist to notice that the popular search engine is still about the money making game. When YouTube partnered with Google, it’s clear this move was meant to spell good things for the future of the company behind the video streaming site, and it did.
To Make YouTube Successful, You have to be Successful
It also takes a no-brainer to think that YouTube needs a large viewer and user base to rake in the cash. With a partnership with the largest search engine company in the world, the media streaming site gains the upper hand over all other similar websites on the Internet.
As an example, try to do a search result for any video that caught your interest; you’ll find that most of the search results contain video clips from YouTube. To summarize things-if a YouTube content creator gains more popularity, the company behind the website reaps those rewards as well.
A Great Source of Traffic
Besides having close ties with Google, YouTube is also an excellent traffic source for just about any website. The popular streaming website has an immense user base that it has no problem reaching 1 billion views for different videos on a daily basis.
Now, think about those 1 billion viewers trying to get information out of the website; even if just 1% of the total number of daily viewers is interested in the main topic of your published content in your channel, then that’s 1 million views per day! Now, what if 1% of those 1 million views notice the link you put in the video description, then that’s a solid 1,000 extra traffic for your website.
Businesses are taking to YouTube
YouTube is no longer a platform to share celebrity news or how-to videos, albeit there are still tons of videos that do show such content. Small and medium enterprises, as well as large corporations, are part of the viewers looking at the many videos found on the website.
So, if you have a firm that deals with B2B relations, then it is an excellent idea to publish a video about your company so other businesses will take heed. Remember – many people like to take a look at visual forms of information as opposed to just reading a large block of text.
Numerous home owners are started to acknowledge the greater requirements from home improvement contractors. The brand new regulations of qualification, certification and also independent confirmation have actually enhanced well the old means of choosing a specialist to ensure that both develop a standard that bodes well for the specialist assumption of the market. It is not a coincident that in 2010 credentialing as well as training companies has actually attained their highest possible development price in recent times.
I think that an extensive change is happened in the home improvement market. This change has actually accepted qualification, certification as well as independent confirmation as the brand-new regulations of operating. As a professional that has actually remained in business for years, for me, this change implies one point a possibility to raise market share by showcasing a brand name that comprehends and also invites the brand new truth. Property owners are starting to require this greater criterion of training as well as viewed reputation to gauge worth. And also, the best method to attain this is by looking for the credential of business and also the ability of their individuals. Currently, besides the old means of depending mainly on referral suggestion, clients will certainly have the ability to extra individually look for and also determine the training as well as specialist support of a firm. This is fairly a substantial advancement in the home improvement company prompted by significant focus on power performance renovations in structure.
The Federal government and also big energy firms have actually added to this by offering tax obligation credit ratings and also acquisition refunds specifically for power effectiveness renovation campaigns. States have actually taken on these chances as well as have actually established adjustments to their building regulations to urge greater effectiveness requirements in structure. The implementation of these approaches develops tasks, conserve cash on energy expenses and also lower the Carbon outcome to the atmosphere from structures. The savviest of tiny home improvement professionals are making use of these brand-new regulations to enhance their firms’ picture to depict a well experienced expert procedure. Most of the structures in the country want some kind of power performance enhancement, if we are dedicated to enhancing our structure supply after that the fostering of these brand-new regulations are simply the beginning of the transforming of the home improvement sector.