YouTube is undoubtedly one of the most popular websites around the world and it’s not by a fluke! People love YouTube for its wide array of content from publishers across the globe. This presents a massive opportunity for publishers, but then there is the aspect of competition from other very capable publishers. This is why as a publisher you need a strategy for YouTube promotion and luckily there are some tools to help you achieve this. In fact, we are going to look at some of the best tools you can use for YouTube promotion.
VidIQ is a chrome extension that will help you in making data driven decision in your YouTube video promotion. The plug-in inculcates YouTube’s search Algorithm to help you establish the chances of your video being displayed in search results, in the related videos section, and as recommended videos. The tool will also indicate the relevant tweaks that will aid in your YouTube promotion strategy. The real beauty is that this tool presents information in a way that is very easy to comprehend thus you don’t have to worry about interpreting any complex stats!
Keyword Suggest Tools
If you want to attract organic to your YouTube videos and YouTube channel then you will certainly have to do some work to let search engines find and rank you above your competition. The best way to do so is to do some Keyword research and add the keywords in your video titles, file names, descriptions, tags, annotations etc. This is where Keyword research and suggestion tools come in very handy. You could use free tools like the Google keyword planner to find the keywords that are bound to rank your videos higher up the search list.
YouTube Reputation Tool
This tool lets you track your reputation on YouTube. Well, you simply do a search using the tool-using search names and keywords, and you will get to know how your brand is growing on YouTube. You can use any search term you fancy but it is advisable that you use profile handle, domain name or full name to get better results. This is the kind of tool that will help you know what is working and what is not as far as YouTube promotion is concerned.
Birdsong Analytics YouTube Analysis
Being successful on YouTube is all about beating off the competition. This is why you should always keep an eye on your competitors if you are to craft a successful YouTube promotion strategy. Birdsong Analytics is quite a tool when it comes to digging deep into the strengths and the weaknesses of your competitors. In fact, you will get to learn some vital things like; the best time to upload your YouTube videos, when your competitor gets more traffic etc, then you can tweak your strategy to route more views to your videos and channel.
Remember, it is not just about the tools! It is more about having creative content coupled with a smart YouTube promotion that will help you leapfrog your competition. That said, these tools will surely form the cog of any smart YouTube promotion strategy regardless of the YouTube channel’s niche.