There are plenty of video-share and video-hosting websites on the Internet, so why should you put most, if not all of your efforts on YouTube? Well, why NOT YouTube? It’s a video hosting and sharing website that has already amassed millions of viewers and a significant number of content creators, but did you ever stop and think why the website is gaining more popularity than other similar sites on the World Wide Web?
YouTube is owned by Google
The thing about Google is that it likes to prioritize online content owned or closely affiliated to the Internet giant. Since YouTube is owned by Google, videos posted on the site get a higher priority in search results than any other media sharing entity.
It doesn’t take an individual to be a rocket scientist to notice that the popular search engine is still about the money making game. When YouTube partnered with Google, it’s clear this move was meant to spell good things for the future of the company behind the video streaming site, and it did.
To Make YouTube Successful, You have to be Successful
It also takes a no-brainer to think that YouTube needs a large viewer and user base to rake in the cash. With a partnership with the largest search engine company in the world, the media streaming site gains the upper hand over all other similar websites on the Internet.
As an example, try to do a search result for any video that caught your interest; you’ll find that most of the search results contain video clips from YouTube. To summarize things-if a YouTube content creator gains more popularity, the company behind the website reaps those rewards as well.
A Great Source of Traffic
Besides having close ties with Google, YouTube is also an excellent traffic source for just about any website. The popular streaming website has an immense user base that it has no problem reaching 1 billion views for different videos on a daily basis.
Now, think about those 1 billion viewers trying to get information out of the website; even if just 1% of the total number of daily viewers is interested in the main topic of your published content in your channel, then that’s 1 million views per day! Now, what if 1% of those 1 million views notice the link you put in the video description, then that’s a solid 1,000 extra traffic for your website.
Businesses are taking to YouTube
YouTube is no longer a platform to share celebrity news or how-to videos, albeit there are still tons of videos that do show such content. Small and medium enterprises, as well as large corporations, are part of the viewers looking at the many videos found on the website.
So, if you have a firm that deals with B2B relations, then it is an excellent idea to publish a video about your company so other businesses will take heed. Remember – many people like to take a look at visual forms of information as opposed to just reading a large block of text.